About the guide
Victoria’s multicultural business precincts are hubs of economic activity that have been shaped by successive waves of migration, business and government investments, and sustained community efforts.
The Good Practice Guide (the Guide) offers practical advice to assist business associations, local councils and other partners to strengthen these precincts.
As the first of its kind in Australia, the Guide encourages collaboration to attract visitors, increase trade and create more vibrant and welcoming places for everyone to enjoy.
It showcases the many ways this can be achieved, drawing on real examples from across metropolitan Melbourne and regional Victoria.
Download the guide
Who is it for?
The Guide has been designed to inform key partners with an interest in Victoria’s business precincts including:
- business associations, such as local chambers, trader groups and industry councils
- businesses operating in these locations
- local councils, including planners and economic development teams
- other organisations, such as state government, community and infrastructure development agencies.
How can the guide help?
The Guide is filled with useful insights and real-life case studies to help shape and activate business precincts. It focuses on:
- Key partners – who is involved and how they can help strengthen local precincts.
- Placemaking and activation – ways to boost business precincts, ranging from promotional campaigns, pop-up activations and cultural festivals through to local works and infrastructure improvements.
- Working together – how business associations and councils can achieve common aims for a precinct’s success.
The Guide complements key references that help improve business precincts across Victoria including Activity Centres Planning Guidance.
More information
For more information, contact: multicultural@business.vic.gov.au.