Investigating statistics

Research is crucial for business success.

Below is a snapshot of where you can go to find relevant statistics to use towards your market research, to define your customers or add to your business plan.


MyVictoria is an open source data project that can help you plan your business. Explore interactive maps and leverage demographics and industry data to build a comprehensive snapshot of your market.

The ABS small business portal

Visit the small business portal on the Australian Bureau of Statistics (ABS) website for stats about your industry and the current social and economic climate.

Yellow reports

The Yellow Digital Report (formerly the Sensis eBusiness report) is an annual report that provides insights into the behaviour of Australia's SMEs with technology and eCommerce. This includes findings on the Australian consumers' experience and adoption of technology to provide an overall understanding of the Australian environment.

The Yellow Social Media Report (formerly the Sensis Social Media report) is an annual survey of 800 consumers, 1000 SMEs and 100 large businesses on how they use social networking sites such as Facebook, LinkedIn and Twitter. It can provide valuable insight into where to find your customers on social media and how your competitors are using social channels for marketing activity.

Australian small business key statistics report

The Australian Small Business Key Statistics illustrates the importance of small business to the Australian economy. The report uses data from the ABS and other sources and provides key statistics on a variety of Australian business information including business survival rates, small business exports and innovation.


If you need to process a large amount of data or understand how big data is processed, eResearch accelerates data processing to allow experimental decisions to be made in real time. It enables researchers to process very large datasets or use computationally intensive algorithms which cannot be easily handled otherwise.

eResearch refers to the use of advanced ICT capabilities by researchers such as:

  • high-performance computers
  • collaboration tools
  • high capacity broadband networks
  • data storage and manipulation
  • skilled experts.