Statistics and data research is vital for the success of your business.

The following resources can help you find relevant statistics to:

Using data in this way helps you to understand your customers so you can adapt your business strategies to match.


MyVictoria has maps, population demographics, building activity and industry information for different suburbs or local government areas across the state. It is an open source data project that can help you plan your business and understand your local area.

Once you understand your area and the people you need to market to, you can look for opportunities to improve your business.

Yellow reports

The Yellow Digital Report is an annual report that provides insights into the behaviour of Australia's small to medium enterprises (SMEs) with technology and eCommerce.

The report also has findings on the experience Australian consumers, such as how well they adopt and use technology. This can help you understand consumer trends and shopping habits, as well as the overall Australian environment.

The Yellow Social Media Report is an annual survey of 800 consumers, 1000 SMEs and 100 large businesses on how they use social networking sites such as Facebook, LinkedIn and Twitter.

This report can provide insight into where to find your customers on social media and how your competitors are using social channels for marketing activity.

Australian small business key statistics report

The Australian Small Business Key Statistics illustrates the importance of small business to the Australian economy.

The report uses data from the ABS and other sources to provides statistics on business survival rates, small business exports and innovation.


If you need to process a large amount of data or understand how big data is processed, eResearch accelerates data processing to allow experimental decisions to be made in real time. It enables researchers to process very large datasets or use computationally intensive algorithms that cannot be easily handled otherwise.

eResearch refers to the use of advanced information and information and communication technology (ICT) capabilities by researchers such as:

  • high-performance computers
  • collaboration tools
  • high capacity broadband networks
  • data storage and manipulation
  • skilled experts