Victorian State Government

Tourism and Events Information for Victoria’s tourism industry

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Business information

Marketing

Tips on planning, advertising and pricing for your Victorian tourism business.

Marketing your tourism business

Find out how to market your tourism business for success and attract your target customers.

Packaging, wholesaling and commissions

Learn about the nuts and bolts behind trade marketing.

Page last updated: 28 Aug 2023

We acknowledge the Aboriginal Traditional Owners of Country throughout Victoria, their ongoing connection to this land and we pay our respects to their culture and their Elders past, present and future.