You may think a crisis will never affect your business, but a crisis can strike any tourism business, large or small making it difficult or even impossible to carry out your normal day-to-day activities.
It can arrive with little or no warning in the shape of flood, fire, a terrorist bomb, disease outbreak, locust plague or unwelcomed media attention. Even if you think you're not in a disaster-prone area, the tone and scale of the media coverage of a nearby emergency may result in a downturn in clientele to your business.
At worst, your business may never recover and could ultimately cease trading. Planning for these disruptive events now could be vital to the continuing success or survival of your business.
This online resource has been developed to help you plan so you can do both, as soon as possible. It includes practical tools, tips and case studies.
Whilst largely focused on managing crisis issues, the information provided is relevant to the management of many types of business risk such as dealing with a life threatening illness or receiving negative criticism in the media.
A crisis event could be:
- loss of power or water supply that means that you cannot deliver your service
- road closure that prevents your staff or clients from accessing your property
- fire or flood that destroys your property and your computer records
- injury, or in the worst case, the death of a client or employee
- your key supplier goes out of business leaving you unable to deliver your service.
Potential consequences of these crisis events:
- an immediate downturn in visitors
- business closure for an extended period of time or cease trading altogether
- several weeks or months to return to pre-crisis levels of sales
- limited or no cash flow for an extended period
- legal proceedings against your business
- heightened levels of personal stress