Working together

The Tourism and Events team and Visit Victoria work in close partnership with the tourism industry including individual operators, local government, the federal government, airlines, major accommodation chains and the travel trade in general.

Use the anchor links below to scroll through the list of Tourism and Events team's current partnerships with the tourism industry :


Accommodation Association of Australia (AAoA) is the peak industry body representing the needs and interests of accommodation operators in metropolitan, regional and rural Australia. AAOA provides leadership for its members through advocacy, industrial relations, intelligence, research, education and networking. The AAoA Victorian State Advisory Board provides state specific advice and advocacy for Victorian accommodation operators.

Australian Federation of Travel Agents (AFTA) is the official national body through which the business interests of travel are represented. It represents the majority of travel agents in Australia, including retail outlets, industry organisations, hotels, wholesalers and tour operators.

Australian Hotels & Hospitality Association (AHHA) accommodation division plays an influential role in the development of tourism strategy by having direct involvement and representation on Victoria's major tourism development organisations, including Visit Victoria and the Melbourne Convention Bureau.

Australian Tourism Data Warehouse (ATDW) is a data storage facility that can be used by all levels of industry. It can be used by inbound tourism operators, retail travel agents and wholesalers as an invaluable tool for sourcing product, as well as an information source for globally recognised websites such as Victorian tourism product must have and maintain a current listing with Visit Victoria to be listed on the ATDW. 

Australian Tourism Export Council (ATEC) is the peak industry organisation representing inbound tourism operators and suppliers. ATEC represents and provides a range of membership services to all sectors of the inbound tourism industry, including: inbound tour operators, accommodation providers, attractions, airlines, cruise lines, transport and entertainment.


Bus Association Victoria Incorporated core activities are industry representation and industry development on behalf of the bus and coach operators of Victoria.

Business Events Victoria (BEV) was founded by the Regional Victoria Conference Group and is a growing, membership-based group that's been operating since 1996. It's a collective group of conference venues, accommodation providers, tour operators, local councils, regional tourism organisations and service providers who've identified the need for a coordinated and cooperative industry approach to the marketing and promotion of business events for regional Victoria. BEV's aim is to grow regional Victoria's share of the meetings, conference and events market by working collaboratively to demonstrate the quality and diversity of conference venues, services and settings in regional Victoria.


Caravan Industry Association Victoria (CIA VIC) was formed in 1952 to foster the growth of caravan holidays. CIA VIC quickly became an integral body for like-minded entrepreneurs manufacturing caravans. Today, 90 percent of all caravan manufacturing in Australia takes place in Victoria.

City of Melbourne provides award-winning services and information that help both international and domestic visitors get the most from their holiday to the city. As a capital city council, City of Melbourne also represents and promotes Melbourne nationally and internationally, working in close partnership with the tourism industry to develop and promote a welcoming and vibrant destination.

Community Clubs Victoria Inc (ClubsVic) is the voice of Victoria's network of not-for-profit licensed clubs which provide the community with its social, sporting and cultural infrastructure. ClubsVIC is also a not-for-profit organisation and is governed by a council of 16 elected members from around the state.

Crown Entertainment Complex is a key driver of tourism within Victoria, attracting approximately 17 million visitors each year. Covering more than 510,000 square metres, Crown Melbourne is recognised as one of the largest and most diverse entertainment complexes in the southern hemisphere, with integrated facilities featuring Crown Casino, the Crown Towers, Crown Promenade and Crown Metropol hotels, the Palladium (Australia's largest ballroom), over 50 restaurants and bars, international and Australian designer boutiques, 14 cinemas, two nightclubs and a live entertainment theatre.

Cultural Tourism Victoria (CTV) is the peak membership and advocacy body for organisations and tourism operators providing cultural tourism services in Victoria. CTV conduct professional development and networking events, produce quarterly newsletters keeping their members informed and produce the annual Cultural Guide in partnership with Visit Victoria. CTV members reflect the wealth of Victoria's cultural diversity.

H Hosted Accommodation Australia Ltd (HAA) is the national peak industry organisation representing bed and breakfasts, farmstays, guest houses, and owner operated, self-contained accommodation. HAA provides a consumer website to promote its member properties, as well as advocacy and member services including professional development, networking, mentoring, member and discounts.

HOSTPLUS is a leading industry superannuation fund for the tourism and hospitality industries in Australia. 
Melbourne Airport provides a world class facility with 24 hour, curfew-free amenities, and a single international and domestic terminal layout.
Melbourne Airport is a barometer of Victoria’s tourism performance and has continued to perform on par with major Australian airports with international passenger numbers holding up well. As of 8 April 2019, Victoria has 36 international airlines flying directly in and out of Melbourne and Avalon airports. 

Melbourne Convention Bureau (MCB) is a not-for-profit organisation with over 40 years' experience in securing international and national conferences, incentive programs and other business events for the state of Victoria by working with associations, corporate organisations and event planners from around the world. MCB's vision is to make Victoria one of the world's most successful conference destinations, resulting in a significant contribution to the state's economy and community. MCB is a full service bureau with staff and representation in five countries - Australia (Melbourne and New South Wales), China, Singapore, the United Kingdom and the United States.
Parks Victoria is a sponsor of the Victorian Tourism Awards, and manages over four million hectares of Victoria's natural wonders, including many memorable tourist destinations. Parks Victoria supports the tourism industry with inspirational visitor experiences in the state's parklands, and celebrates its role in tourism as 'Healthy Parks are Healthy People'.  

Peter Jones Special Events (PJSE) look after all aspects of events, big or small, and provide the development of the creative concept and theme, venue, invitations, entertainment, menus and decorations.

Professional Tour Guides Association of Australia (PTGAA) has the responsibility of representing tour guides in Victoria, focusing on professional development and business networking for its members. Visit Victoria supports the work of the PTGAA, including the development of a national accreditation program for the industry.
RACV makes a direct contribution to the state's tourism industry as a progressive and proud industry member, dedicated to providing its two million plus members with quality products and services. RACV has been a partner of the Victorian Tourism Awards for over 15 years.

Restaurant & Catering Victoria is the peak industry body representing restaurants, caterers, cafes, reception centres and other food service related businesses in Victoria. With an emphasis on promoting excellence within the tourism and hospitality industry, it provides business support and a range of benefits to members throughout both metropolitan and regional Victoria.
Star Ratings Australia are an internationally recognised symbol for quality accommodation standards, used in more than 70 countries worldwide, reflecting the cleanliness, quality and condition of guest facilities. A Star Rating is determined by more than 200 criteria ranked by Australian travellers according to what's important to them. Star Ratings are awarded to six distinct accommodation categories: Hotels, Motels, Serviced Apartments, Hosted Accommodation, Caravan-Holiday Parks and Self Catering properties. 
Tourism Australia is a statutory authority of the Australian Government, which promotes Australia as a tourism destination internationally and domestically and delivers research and forecasts for the sector. Tourism Australia has been a sponsor of the Victorian Tourism Awards for the past four years.

Tourism and Transport Forum Australia (TTF) is a national, apolitical lobby group representing the chief executives of the major corporations and institutions in Australia's tourism and transport industries. Visit Victoria works with TTF across a range of industry issues.

Victorian Caravan Parks Association (VCPA) is the industry association representing the caravan parks in Victoria. The VCPA aims to provide a range of services to its members, whilst aiding in the development and promotion of the caravan park industry in Victoria.

Victorian Chamber of Commerce & Industry (VCCI) core activities are lobbying, commercial activities and the promotion of membership services. VCCI works effectively at a federal level to improve the environment for Australian businesses, achieving broad success in taxation and regulation reform.

Victoria Tourism Industry Council (VTIC) is a membership-based organisation and the peak leadership and representative organisation for the tourism and events industry in Victoria. As the united voice of the industry, VTIC actively lobbies government at all levels to ensure tourism in Victoria receives the attention and support it deserves. In addition to providing strong advocacy for the industry, VTIC also offers a range of industry and professional development opportunities and encourages, supports and advocates for a profitable and sustainable tourism industry in Victoria.

VTIC has been a long-standing and active supporter of the Victorian Tourism Awards, delivering preparatory workshops for Awards entrants over the past three years and, more recently, managing the Mentoring Program. VTIC is proud to support the VTA Program with its aim of achieving and maintaining excellence in the Victorian tourism industry.

Victoria University (VU) is the pacesetter when it comes to delivering all levels of courses in hospitality, tourism and events. Working with the industry, VU provides a truly international educational experience for students, with many graduates going on to become key players in the local and international scenes. VU has been a sponsor of the Victorian Tourism Awards for over 15 years.

William Angliss Institute is the specialist training provider for the foods, tourism, hospitality, events and hotel management industries, delivering a range of courses within Australia and Internationally. The Institute delivers customised, innovative training solutions within the workplace that are flexible and tailored to meet specific requirements.
Young Tourism Network (YTN) is a Victorian based social networking group formally launched in May 2006. YTN, through both social and professional development events and industry alliances, aims to enhance and foster the career development and professional excellence of the people within the Victorian tourism industry. The Young Tourism Network is run by a committee of members who work and study within tourism industry related fields.