Tourism and Events is part of the Department of Jobs, Skills, Industry and Regions (DJSIR).
We provide policy, strategy, and industry development advice to both the government and industry. We also work with tourism and events entities across the state.
Our responsibilities
- Plan and deliver Victoria’s visitor economy strategies
- Support the growth of Victoria’s world-class events calendar
- Deliver tourism infrastructure programs
- Facilitate investment opportunities
- Act as a channel of engagement for the industry into government
- Governance support for tourism and event portfolio entities
- Provide data and research to inform decision-making and investment by government and industry
We also identify opportunities for cross-sector collaboration. This can include investment, trade, regional development, conventions, business events, and major events.
Supporting a thriving tourism and events sector will create a legacy to benefit all Victorians.
Strategies and plans
Our strategic plan to shape the future of Victoria’s visitor economy over the next 10 years.
Supporting Victoria’s long term reform strategy of growth and resilience.
Explore
Find out why Victoria's world-class tourism industry is a significant economic driver.
We work in close partnership with a range of entities within the tourism and events industry.
Get in touch with us via our contact form.
Plan a trip with Visit Victoria
Are you planning a trip around Victoria? Victoria is home to a wide range of diverse tourism and event experiences.
Find out more