About the Tourism and Events team

The Tourism and Events team is responsible for strengthening the profile of tourism and events across government and influencing strategic reforms and economic outcomes for the sector. The team:

• is part of the Creative and Visitor Economies Division at the Department of Jobs, Skills, Industry and Regions (DJSIR)
• incorporates major and business events, policy, industry support and research.

In supporting the Minister for Tourism and Major Events, the Tourism and Events team:

• provides research and policy development across the Victorian Visitor Economy
• provides oversight, coordination and governance support for key Visitor Economy entities, including:
  • Visit Victoria
  • Australian Grand Prix Corporation
  • Emerald Tourist Railway Board (Puffing Billy)
  • Fed Square Pty Ltd (Federation Square)
  • Melbourne Convention and Exhibition Trust

• negotiates and liaises with the Commonwealth Government on key policy issues which affect the tourism industry, such as aviation policy, visa, skilled migration policies and programs, and airline access
• administers the Major Sporting Events Act 2009

Victorian Visitor Economy Strategy

The Victorian Government commissioned a review of Victoria's visitor economy in March 2015. The government's objectives for supporting the growth and sustainability of the tourism, events and visitor economy sector are outlined in the Victorian Visitor Economy Strategy. Please note the report is temporarily unavailable due to caretaker conventions relating to the 2022 Victoria state election.

Learn more about the action plan to implement the Victorian Visitor Economy Strategy over the short to medium term by downloading and reading the Victorian Visitor Economy Strategy Action Plan 2016-2020 (PDF 987.31 KB)

Download and read an accessible copy of the Victoria Visitor Economy Strategy Action Plan 2016-2020 (DOCX 76.14 KB)

A Visitor Economy Ministerial Advisory Committee has been established to provide advice to the Minister for Tourism and Major Events on a broad range of issues and policies impacting the whole of Victoria's visitor economy. The Committee is also supported by the Tourism and Events team.

Collaboration

The Tourism and Events team works across the department, and with visitor economy entities to identify opportunities for cross-sector cooperation and collaboration, particularly with respect to investment, trade, regional development, conventions, business events and major events.