The Tourism, Events and Visitor Economy Branch (TEVE) was previously part of Tourism Victoria – a Victorian State Government statutory authority.
The marketing functions of Tourism Victoria were merged into a new entity – Visit Victoria on 1 July 2016, while the policy, strategy and research functions became part of the Department of Jobs, Precincts and Regions (DJPR).
Visit Victoria is a new, unified entity comprising Tourism Victoria, the Victorian Major Events Company and the Melbourne Convention Bureau.
Annual Reports for Tourism Victoria are provided here for historical context and contain updates on achievements aligned to key business areas for respective years, including information on marketing activities and campaigns, industry and corporate initiatives, visitor numbers and expenditure, as well as financial statements.
Tourism Victoria Annual Reports