The Tourism, Events and Visitor Economy's (TEVE) international research data includes:

  • International Visitors Survey results for Victoria by campaign region and by country of origin, including visitors, nights and expenditure
  • future visitation forecasts
  • international tourism summaries providing 2019 tourism data by market including information on visitor numbers, nights and expenditure, purpose of visit, trends, growth and market share, regional dispersal and places visited, repeat visitation and aviation share data.

International visitation

International Visitor Survey results, year ending June 2021:

Figure 1: Key international visitor highlights for Victoria

Some topline figures for year ending June 2021 for International visitation to Victoria. Spend: $111 million, down 98 per cent year on year. Visitors: 23,500, down 99 per cent year on year. Nights: 1.3 million down 98 per cent year on year.

For the year ending June 2021, key points include:

  • With Australia’s borders closed since March 2020 to help stop the spread of coronavirus (COVID-19), only very limited international visitation has been possible for visitors with an exemption.
  • According to Overseas Arrivals and Departures (OAD) data, the majority of short-term international arrivals into Australia in the year ending June 2021 were residents returning home (60%). This comprised 223,800 residents returning from overseas (on short-term trips of less than one year). In comparison, 40% of total short-term arrivals into Australia in the year ending June 2021 were international visitors (or 150,900 short-term visitors), representing a 98% decline compared to the year ending June 2020.
  • With only limited international travel into Australia all states and territories have recorded huge declines in international spend of 97% and above. International overnight expenditure in Victoria decreased by 98% to just $111 million in the year ending June 2021, down $6.6 billion year-on-year.
  • There were only 23,500 international overnight visitors to Victoria in the year ending June 2021 (-99% or down 2.2 million arrivals year-on-year).
  • With only limited travel enabled, the majority of international visitors to Victoria in the year ending June 2021 were from New Zealand (57.7% or approximately 13,500 visitors down 333,000 visitors from the pre-COVID year ending June 2019). There were an estimated 1,300 visitors respectively from the USA (down 251,000 visitors from the pre-COVID year ending June 2019) and 1,200 from the United Kingdom (down 223,000 visitors from the pre-COVID year ending June 2019).
  • China comprised 4.7% of all international visitors to Victoria with approximately 1,100 visitors (down 666,000 visitors from the pre-COVID year ending June 2019), with just over 500 visitors from India (down 173,000 visitors from the pre-COVID year ending June 2019).
  • More than half of all international visitors to Victoria travelled to visit family and friends (60.3%) followed by those travelling for business (17.1%), employment (6.8%) or other reason (i.e., funeral/not stated (12.5%).

*For further information on the calculation of estimates in this IVS release, please refer to the TRA website.

Note: The International Visitor Survey (IVS) for the year ending December 2018 release included data revisions back to 2005. Please do not use/compare previously published data prior to the year ending December 2018 data release.

Next release: December 2021 (TBC)

Visit the Tourism Research Australia website


How many international travellers visit Victoria, where do they come from and how much do they spend?

Previous releases:


How many international travellers will visit Victoria in the future?

Visit Tourism Research Australia for more including interactive dashboards.

Want to know more about our international markets?

Tourism Australia produces a range of information on international visitation research and market intelligence including market segmentation studies, visitor profiles and aviation information.


Other international research

  • The research report on Chinese Free and Independent Travellers – their potential for Regional Australia was released in March 2019 and can be found on the Tourism Research Australia website.

    The report focusses on the Chinese free and independent travellers (FIT) market who are more likely to stay longer and disperse beyond Australia’s major gateway cities, compared with their non-FIT or group tour counterparts. The research assesses the barriers which inhibit greater regional dispersal and identifies areas for possible action and considers the issue of regional dispersal from both supply and demand sides.
  • Research on International Education within the Visitor Economy was released in October 2018.

    The research includes a profile of international education visitors, top spending origin markets, travel to Melbourne and regional Victoria, activities undertaken and forecast figures.
  • Research on Chinese visitors to Victoria was released in October 2018.

    The research includes a profile of Chinese visitors, travel to regional Victoria, activities undertaken and forecast figures, as well as insights on Chinese-born residents living and studying in Victoria.
  • Research on Visiting Friends and Relatives (VFR) in Victoria, focusing on the Chinese and Indian markets, was released on 29 June 2017 and can be found on the Tourism Research Australia website.

    The research explores the motivations, behaviours and influences of these visitors and their hosts. Insights and opportunities are included in the executive summary and infographics with a comprehensive report available upon request.

International tourism summaries

Updated bi-annually, Victoria's Top 10 International Markets Factsheet year ending June 2020 (PDF 700.24 KB)PDF icon provides a snapshot of Victoria’s top international source markets in terms of visitors, nights and expenditure, along with growth and splits for Melbourne and Regional Victoria.

The below documents, updated annually, provide a summary of the latest tourism data for visitors from different international markets to Victoria.

Information includes:

  • visitor numbers
  • nights and expenditure
  • trends, growth and market share
  • purpose of visit
  • regional dispersal and places visited
  • repeat visitation
  • related aviation shares.

COUNTRY/REGIONDATA
China

China Tourism Summary year ending December 2019 (PDF 1101.91 KB)PDF icon
Visiting friends and relatives in Victoria: The China and India markets
Chinese Visitors to Victoria - Report for year ending December 2017 (PDF 1344.87 KB)PDF icon

India India Tourism Summary year ending December 2019 (PDF 1013.59 KB)PDF icon
Visiting friends and relatives in Victoria: The China and India markets
New Zealand New Zealand Tourism Summary year ending December 2019 (PDF 833.58 KB)PDF icon
United States of America USA Tourism Summary year ending December 2019 (PDF 822.29 KB)PDF icon
United Kingdom UK Tourism Summary year ending December 2019 (PDF 763.17 KB)PDF icon
Malaysia Malaysia Tourism Summary year ending December 2019 (PDF 819.05 KB)PDF icon
Singapore Singapore Tourism Summary year ending December 2019 (PDF 753.2 KB)PDF icon
Indonesia Indonesia Tourism Summary year ending December 2019 (PDF 981.27 KB)PDF icon
Hong Kong Hong Kong Tourism Summary year ending December 2019 (PDF 998.2 KB)PDF icon
Japan Japan Tourism Summary year ending December 2019 (PDF 1039.81 KB)PDF icon
Taiwan Taiwan Tourism Summary year ending December 2019 (PDF 808.55 KB)PDF icon
Korea Korea Tourism Summary year ending December 2019 (PDF 981.4 KB)PDF icon
Germany Germany Tourism Summary year ending December 2019 (PDF 994.05 KB)PDF icon
Thailand Thailand Tourism Summary year ending December 2019 (PDF 905.17 KB)PDF icon
France France Tourism Summary year ending December 2019 (PDF 1054.79 KB)PDF icon