The Tourism, Events and Visitor Economy's (TEVE) international research data includes:
- the latest International Visitors Survey results for Victoria by campaign region and by country of origin, including visitors, nights and expenditure
- future visitation forecasts
- international tourism summaries providing the latest tourism data by market including information on visitor numbers, nights and expenditure, purpose of visit, trends, growth and market share, regional dispersal and places visited, repeat visitation and aviation share data.
International Visitor Survey results, year ending December 2020:
Figure 1: Key international visitor highlights for Victoria
Figure 2: International overnight visitation summary results
For the year ending December 2020, key points include:
- With Australia’s borders closed since March 2020 to help stop the spread of coronavirus (COVID-19), only very limited international visitation has been possible, with significant rates of decline recorded across all key measures. International spend in Victoria has not been this low for fourteen years (last at a similar level in the year ending December 2006).
- International overnight visitors to Victoria declined at a rate higher than spend (-80%), to 615,300 visitors, a huge fall of over 2.5 million visitors compared to the same time in 2019. Victoria’s rate of decline was on par with the national decrease (-80%).
- International overnight expenditure in Victoria decreased by 72 per cent to $2.5 billion in the year ending December 2020, down $6.4 billion year-on-year.
- Declines in spend were noted in all markets, reflecting the impacts of progressive travel bans due to coronavirus (COVID-19). The largest fall in spend was recorded from China, down 75 per cent to $854 million, falling $2.5 billion from the same period in 2019. Victoria’s rate of decline in for Chinese spend was slightly lower than the national average rate of decline (-78%).
- International overnight visitors to Melbourne declined by 81 per cent (down 2.4 million visitors) to 577,600, while spend in Melbourne decreased by 72 per cent year-on-year to $2.3 billion (down $5.9 billion year-on-year).
- International overnight spend in regional Victoria declined significantly by 79 per cent (down $485 million) year-on-year to $126 million in the year ending December 2020, with a large decline also noted in visitors (-78% or down 461,200 visitors) to 133,100 visitors and international visitor nights (-78% or down 7.7 million nights) to 2.1 million nights.
*For further information on the calculation of estimates in this IVS release, please refer to the TRA website.
Note: The International Visitor Survey (IVS) for the year ending December 2018 release included data revisions back to 2005. Please do not use/compare previously published data prior to the year ending December 2018 data release.
Next release: June 2021 (TBC)
How many international travellers visit Victoria, where do they come from and how much do they spend?
- International Visitor Survey infographic year ending December 2020 (PDF 295.23 KB)
- International Visitation and Expenditure year ending December 2020 (XLSX 804.44 KB)
- International Visitation and Expenditure Year Ending September 2020 (XLSX 801.9 KB)
- International Visitation and Expenditure Year Ending June 2020 (XLSX 817.71 KB)
- International visitation and expenditure year ending March 2020 (XLSX 803.3 KB)
- International visitation and expenditure - year ending December 2019 (XLSX 754.63 KB)
How many international travellers will visit Victoria in the future?
- Tourism Forecast 2019 - Victorian Summary (PDF 944.54 KB)
- Tourism Forecast 2019 - Victorian tables (XLSX 496.26 KB)
Visit Tourism Research Australia for more including interactive dashboards.
Want to know more about our international markets?
Tourism Australia produces a range of information on international visitation research and market intelligence including market segmentation studies, visitor profiles and aviation information.
Other international research
- The research report on Chinese Free and Independent Travellers – their potential for Regional Australia was released in March 2019 and can be found on the Tourism Research Australia website.
The report focusses on the Chinese free and independent travellers (FIT) market who are more likely to stay longer and disperse beyond Australia’s major gateway cities, compared with their non-FIT or group tour counterparts. The research assesses the barriers which inhibit greater regional dispersal and identifies areas for possible action and considers the issue of regional dispersal from both supply and demand sides.
- Research on International Education within the Visitor Economy was released in October 2018.
The research includes a profile of international education visitors, top spending origin markets, travel to Melbourne and regional Victoria, activities undertaken and forecast figures.
- Research on Chinese visitors to Victoria was released in October 2018.
The research includes a profile of Chinese visitors, travel to regional Victoria, activities undertaken and forecast figures, as well as insights on Chinese-born residents living and studying in Victoria.
- Research on Visiting Friends and Relatives (VFR) in Victoria, focusing on the Chinese and Indian markets, was released on 29 June 2017 and can be found on the Tourism Research Australia website.
The research explores the motivations, behaviours and influences of these visitors and their hosts. Insights and opportunities are included in the executive summary and infographics with a comprehensive report available upon request.
International tourism summaries
Updated bi-annually, Victoria's Top 10 International Markets Factsheet year ending June 2020 (PDF 700.24 KB) provides a snapshot of Victoria’s top international source markets in terms of visitors, nights and expenditure, along with growth and splits for Melbourne and Regional Victoria.
The below documents, updated annually, provide a summary of the latest tourism data for visitors from different international markets to Victoria.
- visitor numbers
- nights and expenditure
- trends, growth and market share
- purpose of visit
- regional dispersal and places visited
- repeat visitation
- related aviation shares.