The Tourism and Events team international research data includes:
- International Visitors Survey results for Victoria by campaign region and by country of origin, including visitors, nights and expenditure
- future visitation forecasts
- international tourism summaries providing 2019 tourism data by market including information on visitor numbers, nights and expenditure, purpose of visit, trends, growth and market share, regional dispersal and places visited, repeat visitation and aviation share data
International Visitor Survey results, year ending March 2022:
Figure 1: Key international visitor highlights for Victoria
For the year ending March 2022, key points include:
- Although a staged reopening of international borders commenced in November 2021 for select vaccinated visa holders the international border has only been fully open to tourists from 21 February 2022. Therefore, international travel into Australia was still limited in the year ending March 2022.
- According to Overseas Arrivals and Departures (OAD) data, more than half of all short-term international arrivals into Australia in the year ending March 2022 were residents returning home (57%). This comprised 686,140 residents returning from overseas (on short-term trips of less than one year). In comparison, 43% of total short-term arrivals into Australia in the year ending March 2022 were international visitors (or 519,570 short-term visitors). International visitors are approximately six times greater than the level recorded at the same time last year, due to the change in border status.
- Due to ongoing border closures for most of the year, all states and territories have recorded large declines in international spend of 87% and above compared to the pre-COVID year ending March 2019. International overnight expenditure in Victoria decreased by 87% to $1.1 billion in the year ending March 2022, down $7.4 billion compared to the year ending March 2019.
- There were only 160,800 international overnight visitors to Victoria in the year ending March 2022 (-95% or down 2.9 million arrivals compared to the year ending March 2019).
- Most international visitors to Victoria in the year ending March 2022 were from New Zealand (16.3% of arrivals or approximately 26,300 visitors, down 319,600 visitors from the pre-COVID-19 year ending March 2019). There were approximately 21,300 visitors from both the United Kingdom (down 200,400 visitors from 2019) as well as India (down 149,500 visitors from 2019). There were an estimated 13,100 visitors from Singapore (down 120,900 visitors from 2019) and 9,400 visitors from the USA (down 238,300 visitors from 2019).
- Visitors from China comprised 4.1% of all international visitors to Victoria with an estimated 6,600 visitors (down 673,200 visitors in 2019).
- More than half of all international visitors to Victoria in the year ending March 2022 travelled to visit family and friends (53.4%), followed by those travelling for holiday (21.3%), education (12.3%), business (8.2%), employment or other reason i.e., funeral /not stated (both categories at 5.2%).
*For further information on the calculation of estimates in this IVS release, please refer to the TRA website.
Note: The International Visitor Survey (IVS) for the year ending December 2018 release included data revisions back to 2005. Please do not use/compare previously published data prior to the year ending December 2018 data release.
Next release: September 2022 (TBC)
How many international travellers visit Victoria, where do they come from and how much do they spend?
Pre COVID-19 release:
How many international travellers will visit Victoria in the future?
- Tourism Forecast 2019 - Victorian Summary (PDF 944.54 KB)
- Tourism Forecast 2019 - Victorian tables (XLSX 496.26 KB)
Visit Tourism Research Australia for more including interactive dashboards.
Want to know more about our international markets?
Tourism Australia produces a range of information on international visitation research and market intelligence including market segmentation studies, visitor profiles and aviation information.
Other international research
- The research report on Chinese Free and Independent Travellers – their potential for Regional Australia was released in March 2019 and can be found on the Tourism Research Australia website.
The report focusses on the Chinese free and independent travellers (FIT) market who are more likely to stay longer and disperse beyond Australia’s major gateway cities, compared with their non-FIT or group tour counterparts. The research assesses the barriers which inhibit greater regional dispersal and identifies areas for possible action and considers the issue of regional dispersal from both supply and demand sides.
- Research on International Education within the Visitor Economy was released in October 2018.
The research includes a profile of international education visitors, top spending origin markets, travel to Melbourne and regional Victoria, activities undertaken and forecast figures.
- Research on Chinese visitors to Victoria was released in October 2018.
The research includes a profile of Chinese visitors, travel to regional Victoria, activities undertaken and forecast figures, as well as insights on Chinese-born residents living and studying in Victoria.
- Research on Visiting Friends and Relatives (VFR) in Victoria, focusing on the Chinese and Indian markets, was released on 29 June 2017 and can be found on the Tourism Research Australia website.
The research explores the motivations, behaviours and influences of these visitors and their hosts. Insights and opportunities are included in the executive summary and infographics with a comprehensive report available upon request.
International tourism summaries
Updated bi-annually, Victoria's Top 10 International Markets Factsheet year ending June 2020 (PDF 700.24 KB) provides a snapshot of Victoria’s top international source markets in terms of visitors, nights and expenditure, along with growth and splits for Melbourne and Regional Victoria.
The below documents, updated annually, provide a summary of the latest tourism data for visitors from different international markets to Victoria.
- visitor numbers
- nights and expenditure
- trends, growth and market share
- purpose of visit
- regional dispersal and places visited
- repeat visitation
- related aviation shares