Regional visitation

For the year ending September 2022 (released December 2022) key results include:

  • Total domestic spend in regional Victoria (including daytrip and overnight) reached $14.0 billion, 28 per cent above the pre-pandemic spend in the year ending September 2019.
  • This comprised $9.6 billion in domestic overnight spend and $4.4 billion in domestic daytrip spend in regional Victoria.
  • Total domestic visitors to / within regional Victoria increased by 29 per cent year-on-year to 50.3 million including 17.6 million domestic overnight visitors and 32.7 million domestic daytrip visitors.
  • Domestic visitor nights in regional Victoria increased by 17 per cent compared to the year ending September 2021 to 50.3 million nights.

Next National Visitor Survey release: April 2023.

Victorian tourism statistics

For top-line data on visitor numbers, nights and expenditure to Victoria’s regions by domestic daytrip, domestic overnight and international overnight visitors over the last five years, download Victorian Tourism Statistics year ending September 2022 (XLSX 826.81 KB)XLSX icon. All data is from the National and International Visitor Surveys (year ending September 2022 results).

Regional map

The map below provides information on the sub-regions that make up Victoria's 12 tourism regions. These regions form the basis of data reported from the National Visitor Survey (NVS) and the International Visitor Survey (IVS), published by Tourism Research Australia every quarter.

View the regional map.

Other resources

Further research relevant to regional tourism including reports on Visitor Information Centres, accessible tourism, the sharing economy, the visiting friends and relatives market and cycle tourism are available on our Other tourism and research insights page.