Regional visitation

Regional market summaries

These summaries provide key tourism data for Victoria's 12 tourism regions. They include information on domestic and international visitor numbers and visitor expenditure from the National and International Visitor Surveys (year ending December 2021 results). Information is also provided on the economic impact of tourism to each region in terms of employment and Gross Regional Product (GRP) from the latest release of the Victorian Regional Tourism Satellite Accounts 2019-20, as well as the State Tourism Satellite Accounts 2019-20 for the State figures.

For the latest information on domestic and international visitors to Victoria's regions, please visit the below pages for the most recent results updated every quarter by the Tourism and Events team:

Regional map

The map below provides information on the sub-regions that make up Victoria's 12 tourism regions. These regions form the basis of data reported from the National Visitor Survey (NVS) and the International Visitor Survey (IVS), published by Tourism Research Australia every quarter.

View the regional map.

Other resources

Further research relevant to regional tourism including reports on Visitor Information Centres, accessible tourism, the sharing economy, the visiting friends and relatives market and cycle tourism are available on our Other tourism and research insights page.