What is the Tourism and Events research unit?
We analyse and collate a range of research and statistics relating to tourism in Victoria. Our publications include a range of detailed information, such as:
- domestic visitation and expenditure from the National Visitor survey
- international visitation and expenditure results from the International Visitor Survey
- the economic contribution of tourism
- regional summaries
- tourism forecasts
Victoria’s tourism performance
Key results for the year ending December 2022 (released April 2023) are:
- Total tourism expenditure in Victoria was $31.5 billion in the year ending December 2022, an increase of 113% compared to the year ending December 2021. Overall total tourism spend was back to 97% of the pre-pandemic level (year ending December 2019).
- Total visitors to and within Victoria were up 44% from the year ending December 2021 to 83.1 million. Total visitors were back to 83% of the pre-pandemic result.
- Total visitor nights spent in Victoria were 110.0 million in the year ending December 2022, representing an increase of 79% year-on-year. This was back to 70% of the pre-COVID-19 result for the year ending December 2019.
Next National and International Visitor Survey release: June 2023
For top-line information on domestic and international visitation results for Victoria download and read the latest Victoria's Visitor Economy performance infographic – year ending December 2022 (PDF 161.12 KB)
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Previous releases:
Victoria's Visitor Economy performance infographic – year ending September 2022 (PDF 169.95 KB)
Victoria's Visitor Economy performance infographic – year ending June 2022 (PDF 165.95 KB)
Victoria's Visitor Economy performance infographic – year ending March 2022 (PDF 189.33 KB)
Victoria's Visitor Economy performance infographic – year ending December 2021 (PDF 348.64 KB)
Pre-coronavirus (COVID-19) pandemic
Victoria's Visitor Economy performance results – year ending December 2019 (PDF 280.1 KB)
Value of tourism to Victoria's economy
For top-line information on the value of tourism to Victoria, download and read the latest Value of Tourism to Victoria 2021-22 Infographic (PDF 196.31 KB) on tourism’s contribution to the state’s economy in terms of Gross State Product (GSP), Gross Value Added (GVA), as well as employment generated by the tourism sector.
Coronavirus (COVID-19) impact on Victoria’s Visitor Economy
For an in-depth report that focusses on the impact of coronavirus (COVID-19) on the Victorian tourism industry, download and read Coronavirus (COVID 19) impact on Victoria’s Visitor Economy (PDF 1577.7 KB). It includes insights from specific questions added to visitor surveys on how travellers have responded to the coronavirus (COVID-19) pandemic, as well as broader insights on accommodation and key economic indicators.
Tourism in Victoria over time
For top-line information on how visitation, spend and the value of tourism to Victoria has changed over the last five years, download and read Victoria Tourism Summary year ending December 2022 updated (PDF 448.08 KB).
Victoria’s top attractions
An overview of the top places or attractions in Melbourne visited by domestic and international overnight visitors can be found in Melbourne's Top Attractions year ending December 2019 (PDF 1291.28 KB).
An overview of the top places and attractions in Regional Victoria visited by domestic and international overnight visitors can be found in Regional Victoria's Top Attractions year ending December 2019 (PDF 3704.87 KB).
Key visitor experiences
Information on visitors to Victoria that participated in one of the state’s leading experience categories is noted in Visitor Experiences in Victoria year ending December 2019 (PDF 425.35 KB). This factsheet provides an overview of visitors to Victoria that participated in nature-based, cultural, food and wine, and aboriginal activities during their stay.
Guide to tourism data sources
A document outlining the key data sources used for tourism, their methodologies and definitions, limitations and caveats can be found by downloading and reading the Guide to Tourism Data Sources and Definitions August 2019 (PDF 632.91 KB).
Contact the Tourism and Events research unit
For further information on any of our publications, please email the Tourism and Events research unit.