What is the Tourism and Events research unit?

We analyse and collate a range of research and statistics relating to tourism in Victoria. Our publications include a range of detailed information, such as:

• domestic visitation and expenditure from the National Visitor survey
• international visitation and expenditure results from the International Visitor Survey
• the economic contribution of tourism
• regional summaries
• tourism forecasts

Victoria’s tourism performance

Key results for the year ending September 2022 (released December 2022) are:

• Total tourism expenditure in Victoria was $26.5 billion in the year ending September 2022, representing an increase of 95 per cent compared to the year ending September 2021. Overall total tourism spend was 84 per cent of the pre-pandemic result (year ending September 2019).
• Total visitors to and within Victoria increased by 34 per cent from the year ending September 2021 to 75.6 million. Total visitors were 78 per cent of the pre-pandemic result (year ending September 2019).
• Total visitor nights spent in Victoria were 96.5 million in the year ending September 2022, representing an increase of 66 per cent compared to the year ending September 2021. This was 62 per cent of the pre-pandemic result (year ending September 2019).

Next National and International Visitor Survey release: April 2023

For top-line information on domestic and international visitation results for Victoria download and read the latest Victoria's Visitor Economy performance infographic – year ending September 2022 (PDF 169.95 KB).

Previous releases:

Victoria's Visitor Economy performance infographic – year ending June 2022 (PDF 165.95 KB)

Victoria's Visitor Economy performance infographic – year ending March 2022 (PDF 189.33 KB)

Victoria's Visitor Economy performance infographic – year ending December 2021 (PDF 348.64 KB)

Victoria's Visitor Economy performance infographic – year ending September 2021 (PDF 339.33 KB)

Pre-coronavirus (COVID-19) pandemic

Victoria's Visitor Economy performance results – year ending December 2019 (PDF 280.1 KB)

Value of tourism to Victoria's economy

For top-line information on the value of tourism to Victoria, download and read the latest Value of Tourism to Victoria 2020-21 (PDF 367.45 KB) on tourism’s contribution to the state’s economy in terms of Gross State Product (GSP), Gross Value Added (GVA), as well as employment generated by the tourism sector.

Coronavirus (COVID-19) impact on Victoria’s Visitor Economy

For an in-depth report that focusses on the impact of coronavirus (COVID-19) on the Victorian tourism industry, download and read Coronavirus (COVID 19) impact on Victoria’s Visitor Economy (PDF 1577.7 KB). It includes insights from specific questions added to visitor surveys on how travellers have responded to the coronavirus (COVID-19) pandemic, as well as broader insights on accommodation and key economic indicators.

Tourism in Victoria over time

For top-line information on how visitation, spend and the value of tourism to Victoria has changed over the last five years, download and read Victoria Tourism Summary year ending September 2022 (PDF 466.86 KB).

Victoria’s top attractions

An overview of the top places or attractions in Melbourne visited by domestic and international overnight visitors  can be found in Melbourne's Top Attractions year ending December 2019 (PDF 1291.28 KB).

An overview of the top places and attractions in Regional Victoria visited by domestic and international overnight visitors can be found in Regional Victoria's Top Attractions year ending December 2019 (PDF 3704.87 KB).

Key visitor experiences

Information on visitors to Victoria that participated in one of the state’s leading experience categories is noted in Visitor Experiences in Victoria year ending December 2019 (PDF 425.35 KB). This factsheet provides an overview of visitors to Victoria that participated in nature-based, cultural, food and wine, and aboriginal activities during their stay.

Guide to tourism data sources

A document outlining the key data sources used for tourism, their methodologies and definitions, limitations and caveats can be found by downloading and reading the Guide to Tourism Data Sources and Definitions August 2019 (PDF 632.91 KB).

Contact the Tourism and Events research unit

For further information on any of our publications, please email the Tourism and Events research unit.