Program overview

Small-Scale and Craft Program Stream Three focuses on creating unique visitor or ongoing tourism experiences that involve and are directly linked to multiple small-scale and craft agribusinesses.

Grants of $25,000 to $100,000 are available to eligible small-scale and craft agribusinesses for projects that:

  • create cohesive visitor experiences that showcase Victoria’s premium small-scale and craft products and has the potential to become an ongoing tourist attraction
  • develop new agri-visitor experiences across Victoria
  • ensure Victoria continues to be a leader in artisanal produce, showcasing the sectors excellence, resilience, sustainability and local job creation
  • create opportunities for communities and visitors to engage with the unique small-scale and craft sector
  • increase understanding of and customer connection with Victoria’s small-scale agribusinesses.

Program guidelines

Small-Scale and Craft Program Stream Three guidelines (PDF 25160.29 KB)PDF icon

Small-Scale and Craft Program Stream Three guidelines (DOCX 2505.04 KB)DOCX icon

Stream Three applications will close at 11:59pm on 19 November 2021.

What can the grant be used for?

Grant funding may be used for the following types of projects:

  • Visitor experience project planning and/or delivery e.g. development and delivery of food trails.
  • Diversification of local agri-tourism offering.
  • Project management costs (capped at 10 per cent of total project costs).
  • Marketing costs – initial establishment costs for digital marketing, advertising, promotional collateral.

Other eligible expenditure will be accepted on a per case basis. Projects must be completed within 6 months of the executed Grant Agreement. Longer project times can be considered on a case by case basis.

Once my application is submitted, what happens next?

You will receive an automated email, stating your application has been received. Once the grants close, the assessment process will commence and you will be notified in approximately 8–12 weeks of the outcome.

Who is not eligible?

  • Government departments or agencies, unincorporated associations, franchisees and subsidiaries of larger companies.
  • Local councils.
  • Individuals and businesses operating in the wine sector cannot be the lead applicant or main beneficiary of the project.
  • Applicants that have applied for another state government grant for the same project.

What is not eligible?

  • Ongoing operating expenses or other ‘business as usual’ expenses (including utility costs; advertising and social media; operational wage-related costs; online costs - such as internet connectivity, website domain names and hosting; e-commerce platforms).
  • Fees associated with permits for planning or annual certification.
  • Public Liability and other insurances.
  • Costs associated with applying for government grants and funding programs.
  • Purchase of land, ongoing operating/administrative costs, business start-up costs.
  • Telecommunication service improvement or road upgrades.
  • Training or tertiary courses.
  • Travel, flight and accommodation costs.

Grants will not be provided for retrospective activities or equipment (activities that have occurred or equipment purchased prior to the executed Grant Agreement)/

What is a legal entity?

A legal entity is an association, corporation, trustee of a trust, or individual that has legal standing in the eyes of the law.

A legal entity has legal capacity to enter into agreements or contracts, assume obligations, incur and pay debts, sue and be sued in its own right, and to be held responsible for its actions.

How to apply

Please ensure you have read the guidelines thoroughly to ensure you are eligible, have all required documentation and understand what is required.

Program guidelines

Small-Scale and Craft Program Stream Three guidelines (PDF 25160.29 KB)PDF icon

Small-Scale and Craft Program Stream Three guidelines (DOCX 2505.04 KB)DOCX icon