Course summary
Learn how to effectively use social media for business. Find out why social media is relevant for businesses today and how you can use it to establish and improve your brand.
During this free course you’ll learn about the key steps in promoting your brand through social media, including setting campaign objectives, identifying the target audience and the right channels, creating engaging content and managing your presence. You will also look at examples of different social media channels, tips for using them and how to measure success and improve your campaigns.
Topics
Week 1
- What is social media?
- Target groups
- Social media channels
- Managing your social media presence
- Social media management tools
Week 2
- Social media top tips
- The importance of performance measurement
- Social media listening
Presenter
Accenture Digital Skills is a free, interactive series of courses which help and prepare people to build the digital skills necessary to gain a job or start a business.
Visit the FutureLearn – Accenture website.