11 hours







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Course summary

Improve your digital strategy with this highly interactive short course. By learning how to place digital at the heart of your business, you’ll be able to align your marketing strategy with customer personas, your brand story and identity, your team and their skillsets, and the customer buying process.


  • The customer and your brand story
  • Setting a budget, nurturing a team, and assessing risk
  • Channel planning for a complex buying process
  • Becoming a digital leader


Monarch Institute provides engaging and well-structured courses that are nationally recognised across Australia under the Australian Quality Training Framework (AQTF).

All courses are written by industry experts, who liaise and work closely with employers to ensure the necessary industry specific subject matter is carefully and comprehensively integrated throughout the course. It’s not just the knowledge they are focused on in regard to your learning. They are equally focused on the skills you need to develop in order to be successful in your chosen industry.

Visit the Monarch Institute website.

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