Overview
Cost: Free
Location: Online
Business Victoria offers free online business advice sessions to help you start or grow your small business. The one-on-one sessions with a business expert will provide information on your business idea or how to grow your existing business.
Details
Whether you're planning, starting or growing your business, Business Victoria can help you to develop your business ideas and capabilities.
A business expert will help to identify a clear direction for your business, discuss key issues and priorities, and develop a business action plan to achieve your goals, all for free. Available Monday to Friday from 9am to 7pm, the one-on-one sessions last 45-minutes and bookings are essential.
Please note that only one session is available for each business per 12-month period.
Meet the advisers
Adrian Jobson
Starting out? Sizing up? Scaling Up? Adrian is a highly experienced and qualified business consultant, coach, and adviser in the fields of manufacturing, logistics, retail, professional services, export, and technology. He has a strong capability for building brands, influential marketing and developing plans that make a difference for owners. Focus areas: Customer value, marketing, branding, service and product design. |
Leeanne Summers
Leeanne is a chartered accountant specialising in mentoring owner-operated and family businesses. She provides tailored solutions to client challenges, leveraging her expertise in accounting and taxation to support informed decision-making. With experience across various business structures and industry sectors, including the not-for-profit space, Leeanne brings a wealth of knowledge to her clients. Leeanne is particularly passionate about advising start-ups and guiding entrepreneurs through regulatory requirements such as income tax, GST, and legal structures. Focus areas: Start ups, family run businesses, accounting, and taxation. |
Melissa Willcocks
Melissa is an experienced business owner who specialises in website development, marketing strategy, search engine optimisation, social media and the smart use of AI to work more efficiently. Melissa helps business owners at all stages, from start-ups to established brands, gain clarity, boost visibility and grow their sales with tailored, practical advice. Focus areas: Website strategy, search engine optimisation, marketing plans, social media, email marketing, paid ads, AI integration, analytics, start up support, digital strategy, content planning, brand positioning, conversion optimisation, tech stack recommendations, e-commerce strategy. |
Nicola Cerini
Nicola is an experienced business owner and creative entrepreneur with more than 30 years hands-on experience building and evolving a successful design business across wholesale, retail, e-commerce, licensing, manufacturing and marketing. She helps business owners step back from the day-to-day, gain clarity, identify opportunities and make confident decisions about where to focus next. Nicola provides practical, tailored advice to help businesses solve problems, work more effectively and find new opportunities for growth and change. Focus areas: Business strategy, sales, marketing, product development, branding, customer engagement, social media and digital tools. |
Nicholas Kalogeropoulos
Nicholas is a highly experienced business adviser, operator and entrepreneur with more than 38 years of success across hospitality, retail, events and small business growth. He brings an easy-going style to coaching while challenging business owners and holding them accountable to keep their business moving forward. Nicholas has led complex large-scale projects including World Expo Japan, international sporting events and multi-site commercial operations. Focus areas: Strategy, finance, workforce leadership and operational delivery. |
Pamela Wilson
Pamela is a highly skilled strategic business and innovation adviser. She has worked with government agencies, universities, non-profits, start-ups and established companies for more than 20 years. Pamela’s experience spans many different sectors ranging from skincare to information technology. Pamela has previously co-founded and run a private lending company in California, 2 venture funds and a digital technology accelerator. She has also worked as a lawyer and commercial partnership manager. Focus areas: business foundation, growth and innovation, commercial partnerships, product development (including tech), grants and venture capital, dispute resolution and compliance. |
Rabi Gunaratnam
Rabi has over 20 years experience operating his business coaching, mentoring, and training business, working widely across a range of industries in retail, wholesale, manufacturing, and logistics, to help business owners and managers master business growth principles to grow and prosper. Focus areas: Start-ups, finance, mentoring, marketing, employment, technology. |
Ryan Leslie
Starting out, scaling up, or looking to give customers a stronger reason to choose you? Ryan brings no-nonsense, practical advice that cuts through. As a trusted business mentor for over a decade, Ryan has helped entrepreneurs, start-ups and small business owners test ideas, plan smarter, solve problems and grow. Ryan focuses on turning great ideas into great businesses, customer value and commercial decision-making. His advice is direct, strategic and action-focused, helping business owners sharpen what they offer, understand where the value sits, and turn commercial potential into practical, profitable action. Focus areas: Idea development, pitch decks, practical business plans, customer value, innovation, brand development, product development, marketing, growth strategy, capital raising. |







