Adrian Jobson

Starting out? Sizing up? Scaling Up? Adrian is a highly experienced and qualified business consultant, coach, and adviser in the fields of manufacturing, logistics, retail, professional services, export, and technology. He has a strong capability for building brands, influential marketing and developing plans that make a difference for owners.

Focus areas: Customer value, marketing, branding, service and product design.

Anna Heaton

With over two decades of experience developing and leading small businesses, Anna now brings her expertise to the forefront through her consultancy, coaching in the key areas of business development, strategic planning, branding, marketing, and communications.

Known for her approachable and friendly nature, Anna is an ideal adviser for sole traders, small businesses, and those who may feel apprehensive about the process. She takes a holistic view of your current situation and works with you to develop a practical, empowering action plan to move forward with confidence.

Anna has worked with a wide range of clients from diverse cultures and backgrounds, including LGBTIQ+ business owners, and brings a strong commitment to inclusivity, equality, and creating safe, supportive advisory spaces.

Focus areas: Tourism, resilience training, business development, brand, marketing and communications.

Karen Oliver

Karen has run a successful sole trader consulting business for more than 10 years. Karen is an experienced regional tourism consultant, supporting tourism businesses to improve and grow.

Prior to starting her own business, Karen worked in marketing and research at corporate and government organisations in Melbourne.

Focus areas: Tourism, business strategy, product development, experience development, marketing strategy and research.

Leeanne Summers

Leeanne is a chartered accountant specialising in mentoring owner-operated and family businesses. She provides tailored solutions to client challenges, leveraging her expertise in accounting and taxation to support informed decision-making. With experience across various business structures and industry sectors, including the not-for-profit space, Leeanne brings a wealth of knowledge to her clients. Leeanne is particularly passionate about advising start-ups and guiding entrepreneurs through regulatory requirements such as income tax, GST, and legal structures.

Focus areas: Start ups, family run businesses, accounting, and taxation.

Melissa Willcocks

Melissa is an experienced business owner who specialises in website development, marketing strategy, search engine optimisation, social media and the smart use of AI to work more efficiently. Melissa helps business owners at all stages, from start-ups to established brands, gain clarity, boost visibility and grow their sales with tailored, practical advice.

Focus areas: Website strategy, search engine optimisation, marketing plans, social media, email marketing, paid ads, AI integration, analytics, start up support, digital strategy, content planning, brand positioning, conversion optimisation, tech stack recommendations, e-commerce strategy.

Pamela Wilson

Pamela is a highly skilled strategic business and innovation adviser. She has worked with government agencies, universities, non-profits, start-ups and established companies for more than 20 years. Pamela’s experience spans many different sectors ranging from skincare to information technology. Pamela has previously co-founded and run a private lending company in California, 2 venture funds and a digital technology accelerator. She has also worked as a lawyer and commercial partnership manager.

Focus areas: business foundation, growth and innovation, commercial partnerships, product development (including tech), grants and venture capital, dispute resolution and compliance.

Rabi Gunaratnam

Rabi has over 20 years experience operating his business coaching, mentoring, and training business, working widely across a range of industries in retail, wholesale, manufacturing, and logistics, to help business owners and managers master business growth principles to grow and prosper.

Focus areas: Start-ups, finance, mentoring, marketing, employment, technology.