As restrictions ease across the state in line with vaccination targets, weekends provide an ideal opportunity for Victorians to support their community.

Victorians are encouraged to treat friends, family or themselves to the best Victoria has to offer and share their experience of buying local on social media, tagging the business they are supporting and using the #BuyLocalVic hashtag.

Whether it’s freshly made pies from your local bakery, coffee beans roasted by your favourite cafe or a new novel delivered to your door, there are thousands of small businesses operating with COVIDSafe measures in place including takeaway, click-and-collect and home delivery options.

High-quality Victorian products can also be purchased by visiting Click for Vic. Since August 2020, Click for Vic has offered proudly made quality Victorian products and produce through a convenient online portal.

The Buy Local this Weekend campaign has kicked off in time for the Grand Final long weekend and will continue through spring. It will run across digital media and government channels and features Victorian small business owners of different backgrounds, with messaging in English, Arabic, Chinese and Vietnamese.

Support Victorian businesses this long weekend by shopping local or visit visitvictoria.com/clickforvic.

Read the full media release on the Premier's website.