23 Apr 2021

The Victorian Government has pledged $1.5 million for Drink Victorian, a new program that will encourage businesses to offer more locally produced drinks.

Developed by the Victorian Drinks Alliance, Drink Victorian will drive tastings and regional visits, and offer training and marketing support to encourage Victorian businesses to offer more locally produced drinks for sale.

The pilot program will initially target 100 hospitality and retail venues across metro Melbourne.

Drink Victorian is being funded through Agriculture Victoria's Food to Market Grant program and Small-Scale and Craft program, with additional support from Global Victoria.

Visit Global Victoria for more information.