17 Aug 2022

IP Australia is trialling a new online tool to make it easier for small businesses to check and register a trade mark.

The new Trade mark check tool is free to use and will streamline the trade mark research and application process.

What is a trade mark?

A trade mark is a type of property, known as 'intellectual property' or IP. A registered trade mark gives you legal protection over a part of your brand so you can take action to stop others from using it.

Learn more about intellectual property for small businesses.

What can you register as a trade mark?

You can trademark any combination of these marks:

  • logo, picture or shape
  • word, phrase, letter or number
  • sound or smell
  • movement
  • feature of your packaging

Visit IP Australia to learn more about registering a trade mark.

Launch Trade mark check