Do you have a plan to protect the things that make your business unique? World Intellectual Property Day (26 April) is the perfect time to make sure your business is covered.

For many businesses, intellectual property (IP) protection plays an important role in safeguarding their brands, products and ideas.

• Trade marks: protect the things that make your business recognisable – your name, your logo, your tagline, even a signature colour or sound.
• Patents: the ‘hands off, I invented this’ shield. If you’ve created a new device, substance, method or process, this is what stops copycats from swooping in.
• Design rights: protection for the overall visual appearance of new and distinctive products. The way it looks, not how it works.
• Copyright: protection for your creative work – your writing, your photos, your graphics, your content. All the original stuff you create.

Strong IP protection starts long before anything goes wrong.

The IP Australia Podcast

Launched in February 2026, the IP Australia Podcast provides startups and small businesses with practical, plain English guidance on what IP your business has and how to protect it.

Each episode features IP Australia experts breaking down trade marks, patents and common pitfalls, along with real stories from Australian businesses who’ve learned their IP lessons the hard way (or the smart way).

Protect the value of your ideas

Learn more about IP:

• For leading information on IP, visit IP Australia
• Develop a new product or service
• Protect your business name or idea