18 May 2026
From iconic snacks to skincare, fashion and furniture, Australians are increasingly looking for local when they shop.
That’s why Australian Made Week (Monday 18 May to Sunday 24 May) is the perfect time to celebrate the innovation, quality and resilience of local manufacturers, makers and growers.
For Victorian small business owners, it’s an opportunity to help increase their visibility as a business and tap into growing consumer demand for locally made products.
Austra-Lee-an Made Week 2026
This year’s ambassador, Andy Lee, is one of Australia’s most recognised comedians and media personalities.
From TV and radio to podcasts and children’s books, this Melbourne-born entertainer has spent over 20 years making Australia laugh.
Supporting Aussie businesses is something he’s passionate about both personally and professionally.
I’m a huge advocate for Australian businesses, innovators and entrepreneurs – we have such an immense pool of talented and hard-working people on home soil who we need to support and celebrate.
Australian Made Week encourages Australians to seek out and purchase products bearing the iconic green-and-gold kangaroo logo.
93% of Aussie customers trust the Australian Made logo and 85% of Australians are more likely to buy a product if they know it is Australian made.
Why become Australian Made?
For small businesses, there are countless benefits to having your products carry the iconic Australian Made logo.
- Using the logo involves passing a strict set of criteria. This helps maintain the high standards of Australian Made products and services.
- New opportunities open once approved, like gaining access to marketing assets, promotional opportunities and inclusion in national directories that connect consumers with authentic Australian products.
- Benefits of being certified include authenticity, quality and ethical production – all things that influence purchasing decisions.
Many consumers are also willing to pay a premium for Australian-made goods, providing potential to improve margins while reinforcing brand value.
For Andy Lee, supporting local products is more than just a campaign message, it’s something he and his business partner have also prioritised.
Choosing to buy locally made goods is a simple habit, but it creates a big impact, from generating and supporting local jobs to boosting local economies.
Get involved in Australian Made Week
Being part of Australian Made Week can help businesses stand out in crowded markets by aligning with a trusted national brand.
- run in-store or online promotions highlighting Australian-made products
- share their ‘local story’ through social media
- use campaign hashtags (#AustralianMadeWeek) to reach a larger audience.
The benefits of Australian Made Week go beyond a single week of celebration. It is a platform for telling your business story, building customer loyalty and reinforcing the importance of buying local.