Ballarat local Gilava Pour is stirring up something sweet with her small business, Exotic Bazaar. Inspired by her roots, she has been bringing the rich flavours of the Middle East to Aussie kitchens since 2019.

'I started Exotic Bazaar because I saw a gap, not just in the supermarket aisle, but in the way Middle Eastern food was represented in Australia', said Gilava.

For years, Gilava has connected with her local community through events, regional markets and food festivals. This year, Exotic Bazaar has taken on a new challenge – partnering with Coles to bring their Persian Love Cake to select stores during Ramadan.

'Growing up with the warmth and generosity of Iranian hospitality, I wanted to create something approachable and joyful. Something that gives you rich Middle Eastern flavours without hours in the kitchen or a long list of spices’,said Gilava.

The power of networking and seizing opportunities has made a real difference to her business, helping Gilava grow and reach new audiences.

For a small business like ours, the impact has gone far beyond just sales. It’s built credibility and opened new retail conversations. It’s still surreal sometimes to see our products in such a big retailer, but it’s also a proud reminder of how far we’ve come.

When asked what advice she’d give to other multicultural business owners, Gilava’s advice is simple.

‘My biggest advice is to stay rooted in your story. Your cultural background is your superpower and leaning into what makes your business unique helps people connect with it. Pace yourself, keep going, and surround yourself with people who believe in your vision. The market is ready for diverse voices; believe in yourself and keep sharing your story.’

For anyone new to Middle Eastern cooking, Gilava recommends starting with dishes that are full of flavour but familiar in texture. Try the Moroccan Tagine for a soft, fragrant and gently spiced dinner or the Tunisian Shakshuka for a quick and easy brunch that comes together in minutes.

Supporting staff and small businesses during Ramadan

Key dates

Ramadan started on Wednesday 18 February 2026 and is expected to end on the evening of Friday 20 March 2026 (depending on the moon's cycle).

What to expect

During this time, staff and customer behaviour may change:

• Reduced daytime spending
• Increased evening and late night activity
• More online and late‑night commerce
• Adjusted work patterns for staff who may be fasting.

Tips for supporting staff and customers

• Offer flexible rostering and allow short prayer breaks in the early and late afternoon
• Be mindful that fasting may affect daytime productivity
• Plan for higher evening traffic in-store and online, especially after iftar (around 6–7pm).

Ramadan events creating opportunities for local businesses