Workshops, training and resources
Choose from a variety of workshops and training as part of your Small Business Digital Adaptation Program.
All workshops are free and delivered online. You may complete unlimited workshops and training.
Click below to jump to a section or scroll down to explore all workshop and training options.
- Cut through on a budget: Social media marketing
- Developing a strategic plan
- Enabling IT in your business
- From bricks and mortar to online
- Get a business online
- Get strategic with eCommerce
- Make sure customers find you online
- Marketing your hospitality business in 2020
- Mental wellbeing: Support yourself and small businesses
- Start smart with online customer experience
- Australian Good Food Guide (AGFG)
- Mr Yum
- Trade Trak
- Victorian Automotive Chamber of Commerce (VACC)
Business skills workshops
Victorian businesses may undertake a range of training offered through Business Victoria, which may assist in building your digital capability and operations. A selection of free and online workshops you may find suitable is listed below — you may complete unlimited workshops and training. If you wish to undertake further training you may explore the Small Business Workshops and Events or the Business Victoria Workshops pages in the coming months for more opportunities.
Business planning essentials: How to build a roadmap to success
Put your business on the path to long-term success at this essential workshop that will take you, step by step, through the vital process of building a business plan to drive your business forward. Learn how to map out a plan that will show where your business is at right now, where you’d like to be in future and, most importantly, help you develop a clear vision of the next steps and strategies that will take you there.
Finance fundamentals: How to keep cash flowing
Cash flow is the life blood of every small business. Not enough cash flow and things start to go wrong. Without it, no business can survive. If you’re spending more time juggling cash than running your business, making a profit but still struggling to pay the bills, then this essential small business workshop will ensure you’re never caught short again.
Marketing your business: How to get it right first time
An effective marketing strategy should boost your brand, capture customers, keep them coming back, and ultimately save you time and money. Find out why just a website and a Facebook page is not going to cut it at this back-to-basics workshop that will show you how to develop a marketing action plan to keep your effort and resources focused in the right areas.
Taking your business online: What you need to know
Get yourself ready to launch your business online at this essential digital workshop that goes right back to basics to build a complete picture of the opportunities ahead. Learn how to make informed choices about websites and social media, get across search engines and online advertising, size up the benefits each offers your business and know where to access the right tools to begin.
Upskill My Business workshops
Participants of the Small Business Digital Adaptation Program may also be interested in the selection of courses offered below by Upskill My Business. You may complete unlimited workshops and training.
Cut through on a budget: Social media marketing
Hot topic for today’s retail on the latest creative and compelling trends in social media marketing for small businesses.
Developing a strategic plan
As the market is far more challenged than ever before, it is much harder to succeed and easier to fail. Building a strategic plan that is reasonable and gets executed is vital to the success of your business. This session takes you inside some of the strongest yet basic business plans and the techniques not only protect your business but to assist you to grow it effectively.
Enabling IT in your business
Technology plays a major part in so many aspects of your business whether that be your accounts, HR, communications, supply chain, customer management and marketing to name a few areas. This session will assist you ascertain your requirements, explore options and identify areas to optimise your business.
From bricks and mortar to online
Essential discussions for today’s retail on evaluating what’s right for your business as retail continues to evolve.
Fundamentals of digital marketing
Master the basics of digital marketing with Google. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.
Get a business online
Discover what it takes to start and run a successful business online. You’ll also learn how to build a digital presence, use e-commerce, keep a business safe from hackers, and get noticed locally.
Make sure customers find you online
Discover just some of the ways businesses can reach and connect with more customers online. Plus, learn how to improve your search engine performance (SEO), and use online advertising (SEM) to boost sales and awareness.
Mental wellbeing: Support yourself and small businesses
When small business owners are struggling, they often turn to business advisers, who are well-positioned to recognise the stressors that can impact negatively on mental health and wellbeing. Beyond Blue's course will give business advisers the confidence and tools to support the mental health of small business owners.
Resources for digital products
The products available for the Small Business Digital Adaptation Program rebate also include training and resources for their existing and potential customers. Explore the resources below to better understand how these products may be used to assist your operations and to help you decide on the product most suitable for your business’ rebate application. You may complete multiple digital product trials and unlimited training workshops.
Australian Good Food Guide (AGFG)
Presented by the Australian Good Food Guide, kneaded provides hospitality venues with all of the tools and functions they require, and that today’s consumers demand.
Ecwid is a leading choice for small business merchants to easily set up a store and start selling fast. No need to abandon your existing site — Ecwid can be added virtually anywhere you have an online presence.
Intuit, trading as QuickBooks Online, is a small business accounting software and app that allows you to manage your business anywhere, anytime. It helps businesses to understand the company's performance, and to plan and budget.
- QuickBooks Online two-day classes
- Starting out with QuickBooks Online
- Moving from desktop to QuickBooks Online
- Training webinars
Lawpath makes it easy for Australian business owners to manage their legal needs online for a fraction of the time, cost and complexity of the traditional system. Create, eSign and share legal documents, manage your legal compliance and access legal advice on demand via Lawpath's legal platform.
Transform your hospitality venue with a beautiful, digital menu from Mr Yum. Mr Yum provides simple yet powerful menus for contactless QR code ordering, table ordering, pickup and delivery.
MYOB has all your online accounting needs covered. From power payroll to automated expense tracking, you’ll spend less time on your books and more time on your business. You can even invite your accountant or bookkeeper directly into your MYOB software to make tax time a breeze.
From accounting to payroll, Reckon have online and desktop software with features to run every aspect of a small business, no matter the size. Reckon provides the tools and resources businesses need, supported by Reckon ambassadors across our advisor network of accountants and bookkeepers.
- Small business resources
- Reckon community
- Training academy
- How to videos
- Webinar — Session 1
- Webinar — Session 2
- Webinar — Session 3
ServiceM8 is a smart job management app helping trades and& service business owners run a better business and& improve their lifestyle. It’s cloud-based software for contractors and& service businesses that manages jobs and& staff in the field, from sole operators up to 20 staff.
Shopify aims to make commerce better for everyone by making it easy to sell online with everything you need all in one place. Create an ecommerce website, backed by powerful tools that help you find customers, market your business, and manage your day-to-day, simply and easily.
Shopify courses in alternative languages can be found here.
- Victoria Educational Hub
- 'Introduction to Shopify' webinar
- 'Getting your business online with Shopify' webinar tutorial
- Help centre
- Shopify Compass: online courses, webinars and tutorials
Square enables sellers to accept card payments and also provides sophisticated reporting and analytics tools. Square’s free point-of-sale software and other business services can help manage inventory, locations and employees, engage customers, and grow sales. With Square, sellers can also build a website or online store.
- Support centre
- Get started guides
- Comprehensive guides
- Community support
- eCommerce advice
- Square basics
Squarespace empowers millions of dreamers, makers, and doers by providing them with the tools they need to bring their creative ideas to life. On Squarespace's dynamic all-in-one platform, customers can claim a domain, build a website, sell online, and market a brand.
Trade Trak is a comprehensive job and business management app developed as an easy to use digital solution to help streamline any trade or service based business’ operations. Easily manage jobs and projects with quotes and invoices, receive and record payments in-app, use notes and tasks for communication, manage infield safety with SWMS and reports, and schedule your team – all from your phone.
Victorian Automotive Chamber of Commerce (VACC)
VACC MotorTech brings together VACC proven technical products and services with the might of Haynes Publishing’s international technical know-how, to provide the automotive service and repair industry access to one of the most comprehensive collection of service, maintenance, diagnostic and repair technical information resources available.
Xero is a cloud-based accounting software platform for small businesses. Head to their website for an extensive video library, business toolkits, support centre and more. Xero offers an ecosystem of over 800 third-party apps and 200 plus connections to banks and other financial partners.
- Starting a business toolkit
- Small business guide
- Support: Xero Central
- Xero blog for small businesses
- Video library