Workshops, training and resources
Choose from a variety of workshops and training as part of your Small Business Digital Adaptation Program.
All workshops are free and delivered online. You may complete unlimited workshops and training.
Click below to jump to a section or scroll down to explore all workshop and training options.
Upskill My Business workshops
- Cut through on a budget: Social media marketing
- Developing a strategic plan
- Digital skills: Social media
- Effective digital marketing
- Enabling IT in your business
- From bricks and mortar to online
- Fundamentals of digital marketing
- Get a business online
- Make sure customers find you online
- Mental wellbeing: Support yourself and small businesses
- Moving to the cloud
Resources for digital products
- Australian Good Food Guide (AGFG)
- Intuit QuickBooks
- Mr Yum
- Trade Trak
- Victorian Automotive Chamber of Commerce (VACC)
Business skills workshops and webinars
Victorian businesses may undertake a range of training designed to assist in building digital capability and operations through Business Victoria. Free live webinars can be viewed on our workshops and mentoring page.
Upskill My Business workshops
Participants of the Small Business Digital Adaptation Program may also be interested in the selection of courses offered below by Upskill My Business. You may complete unlimited workshops and training.
Cut through on a budget: Social media marketing
Hot topic for today’s retail on the latest creative and compelling trends in social media marketing for small businesses.
Developing a strategic plan
As the market is far more challenged than ever before, it is much harder to succeed and easier to fail. Building a strategic plan that is reasonable and gets executed is vital to the success of your business. This session takes you inside some of the strongest yet basic business plans and the techniques not only protect your business but to assist you to grow it effectively.
Digital skills: Social media
Learn about the key steps in promoting your brand through social media, including setting campaign objectives, identifying the target audience and the right channels, creating engaging content and managing your presence.
Effective digital marketing
Explore examples of different techniques to market successfully through digital technology.
Enabling IT in your business
Technology plays a major part in so many aspects of your business whether that be your accounts, HR, communications, supply chain, customer management and marketing to name a few areas. This session will assist you ascertain your requirements, explore options and identify areas to optimise your business.
From bricks and mortar to online
Essential discussions for today’s retail on evaluating what’s right for your business as retail continues to evolve.
Fundamentals of digital marketing
Master the basics of digital marketing with Google. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.
Get a business online
Discover what it takes to start and run a successful business online. You’ll also learn how to build a digital presence, use e-commerce, keep a business safe from hackers, and get noticed locally.
Make sure customers find you online
Discover just some of the ways businesses can reach and connect with more customers online. Plus, learn how to improve your search engine performance (SEO), and use online advertising (SEM) to boost sales and awareness.
Mental wellbeing: Support yourself and small businesses
When small business owners are struggling, they often turn to business advisers, who are well-positioned to recognise the stressors that can impact negatively on mental health and wellbeing. Beyond Blue's course will give business advisers the confidence and tools to support the mental health of small business owners.
Moving to the cloud
While it is important to set requirements, negotiate commercials (terms, service level agreements, and pricing), and sign the contract – it is also critical that we develop a clear plan for ‘Moving to the Cloud’ which realigns our business architecture, organisation and most importantly our people. This course provides the answers that management must know to be successful and realise the benefits.
Resources for digital products
The products available for the Small Business Digital Adaptation Program rebate also include training and resources for their existing and potential customers. Explore the resources below to better understand how these products may be used to assist your operations and to help you decide on the product most suitable for your business’ rebate application. You may complete multiple digital product trials and unlimited training workshops.
Australian Good Food Guide (AGFG)
AGFG provides hospitality venues with all the tools they need to digitally adapt such as online marketing, online ordering/reservations, delivery, Google ordering/reservations and more! All of which are 100% commission free!
Ecwid is a leading choice for small business merchants to easily set up a store and start selling fast. No need to abandon your existing site — Ecwid can be added virtually anywhere you have an online presence.
Intuit, trading as QuickBooks Online, is a small business accounting software and app that allows you to manage your business anywhere, anytime. It helps businesses to understand the company's performance, and to plan and budget.
- Moving to QuickBooks Online is simple
- Find the right QuickBooks product for you
- QuickBooks Online tutorials
- Guide to get started in QuickBooks Online
Lawpath makes it easy for Australian business owners to manage their legal needs online for a fraction of the time, cost and complexity of the traditional system. Create, eSign and share legal documents, manage your legal compliance and access legal advice on demand via Lawpath's legal platform.
Transform your hospitality venue with a beautiful, digital menu from Mr Yum. Mr Yum provides simple yet powerful menus for contactless QR code ordering, table ordering, pickup and delivery.
MYOB has all your online accounting needs covered. From power payroll to automated expense tracking, you’ll spend less time on your books and more time on your business. You can even invite your accountant or bookkeeper directly into your MYOB software to make tax time a breeze.
From accounting to payroll, Reckon have online and desktop software with features to run every aspect of a small business, no matter the size. Reckon provides the tools and resources businesses need, supported by Reckon ambassadors across our advisor network of accountants and bookkeepers.
ServiceM8 is a smart job management app helping trades and& service business owners run a better business and& improve their lifestyle. It’s cloud-based software for contractors and& service businesses that manages jobs and& staff in the field, from sole operators up to 20 staff.
Shopify aims to make commerce better for everyone by making it easy to sell online with everything you need all in one place. Create an ecommerce website, backed by powerful tools that help you find customers, market your business, and manage your day-to-day, simply and easily.
Shopify courses in alternative languages can be found here.
- Shopify in partnership with the Victoria Government
- Victoria Educational Hub:tailored resources for businesses in Victoria
- 'Introduction to Shopify' webinar
- 'Getting your business online with Shopify' webinar
- Shopify help centre
- Shopify Learn: free business courses and resources on demand
- Shopify community
Square enables sellers to accept card payments and also provides sophisticated reporting and analytics tools. Square’s free point-of-sale software and other business services can help manage inventory, locations and employees, engage customers, and grow sales. With Square, sellers can also build a website or online store.
- Support centre
- Get started guides
- Comprehensive guides
- Community support
- eCommerce advice
- Square basics
Squarespace empowers millions of dreamers, makers, and doers by providing them with the tools they need to bring their creative ideas to life. On Squarespace's dynamic all-in-one platform, customers can claim a domain, build a website, sell online, and market a brand.
Trade Trak is a comprehensive job and business management app developed as an easy to use digital solution to help streamline any trade or service based business’ operations. Easily manage jobs and projects with quotes and invoices, receive and record payments in-app, use notes and tasks for communication, manage infield safety with SWMS and reports, and schedule your team – all from your phone.
Victorian Automotive Chamber of Commerce (VACC)
VACC MotorTech brings together VACC proven technical products and services with the might of Haynes Publishing’s international technical know-how, to provide the automotive service and repair industry access to one of the most comprehensive collection of service, maintenance, diagnostic and repair technical information resources available.
Xero is a cloud-based accounting software platform for small businesses. Head to their website for an extensive video library, business toolkits, support centre and more. Xero offers an ecosystem of over 1000 third-party apps and 200 plus connections to banks and other financial partners.
- Starting a business toolkit
- Small business guide
- Support: Xero Central
- Xero blog for small businesses
- Video library