Program closed
All applications for the Visitor Servicing Fund are now closed.
Program overview
Travel decisions are heavily influenced by information available to visitors, and we want to deliver more in-person customer service and online technology, ensuring visitors have all the information they need to get the most from their trip.
The Visitor Servicing Fund supports the Victorian tourism industry to deliver innovative tools that encourage people to stay longer and spend more across the state.
The Fund is ensuring current and future visitor information needs are met and exceeded.
The Fund is helping further Victoria’s position as a destination of choice for local and international visitors, by connecting people to attractions, local businesses and encouraging them to revisit.
It is part of the $3 million Visitor Servicing Program, a commitment under the $633 million Visitor Economy Recovery and Reform Plan.
The Fund is being delivered in two grant streams:
- Stream A: up to $50,000 (excl. GST) for the creation or updating of visitor servicing strategies
- Stream B: between $50,001 and $625,000 (excl. GST) to support the delivery of major visitor servicing projects.
All applications for the Visitor Servicing Fund are now closed.
For a list of successful recipients, please see below.
How to apply
- Stream A applications are now closed.
- Stream B applications are now closed.
Program guidelines
Visitor Servicing Fund – Program guidelines (PDF 546.27 KB) 
Visitor Servicing Fund – Program guidelines (DOCX 65.08 KB) 
Frequently asked questions (FAQs)
Templates to be used in your application
Budget template (XLSX 34.79 KB) 
Successful applicants
Stream A – Creation or updating of visitor servicing strategies
Strategies delivered by successful recipients include an overview of current visitor servicing approaches, roles and stakeholders, analysis of strengths, opportunities and threats, recommendations to improve visitor servicing and a plan for implementation.
Grant recipients
- Daylesford Macedon Tourism
- Greater Bendigo City Council
- Destination Gippsland
- Grampians Tourism
- Great Ocean Road Regional Tourism
- Yarra Ranges Tourism
- Shire of Strathbogie
- Destination Phillip Island
- Mornington Peninsula Regional Tourism Board.
Stream B – Supporting the delivery of major visitor servicing projects
Grampians Wimmera Mallee Tourism
The project will install 3 off grid multi-functional kiosks throughout the Grampians and Wimmera Mallee regions. The kiosks will display local products, experiences, maps and itineraries to inspire visitors to visit again, stay longer and increase spend. The kiosks will provide Wi-Fi hotspots for visitors to download a mobile app to receive up to date maps and information on what to see and do in the area.
Ballarat City Council
The Roam Discovery Trail (formerly known as Goldfields Gateways) will be an integrated physical and digital wayfinding and storytelling system that helps visitors to explore the Victorian Goldfields. The project covers 6 local government areas and the tourism regions of Tourism Midwest Victoria, Daylesford Macedon Tourism and Bendigo Regional Tourism.
Alpine Resorts Victoria
Alpine Resorts Victoria will develop a single digital platform to connect Victoria’s alpine resorts. The platform will build the capacity of the resorts to provide an improved visitor experience and will integrate with the Visit High Country app, giving guests access to region-wide products, encouraging travel throughout the region.
Western Melbourne Tourism
Namaste Westside is an integrated visitor information platform developed specifically for the growing India visitor market for Victoria and the local Indian diaspora of Melbourne’s west. The platform will provide culturally appropriate content showcasing the products and experiences on offer in Melbourne’s west.