Embracing small business magic on Valentine's Day

For customers, buying from a small business is an invitation to experience authenticity firsthand. Beyond the transaction, it is a chance for your customers to connect with you, discover and appreciate your unique talents and become a part of your customer community.

For business owners, the journey to opening that door or online store is the outcome of determination, coffee fuelled late nights, resilience, and a deep commitment to success.

On Valentine's Day, love becomes a universal language, and for our small business mentors, it's also the heartbeat of entrepreneurship. Join us as they spill the beans on what they love about the world of small business and why our community is so special.

Small business owners are nothing short of amazing, they have to master so many skills in addition to what they do as a business! I love their willingness to roll their sleeves up and work it out regardless of what new thing or skill they must get done.

Kirri Romero, Melbourne Innovation Centre — Partners in Wellbeing , Business Advisory Services

Running a business can feel very challenging and overwhelming, which is why the Business Victoria mentor program is so valuable and sought after. As a mentor, I love that each small business I work with is completely different. Different challenges, different opportunities, and different goals. The joy of seeing someone's vision come to life and knowing that I played a part in that journey is incredibly rewarding.

Melissa Willcocks, Monarch Institute

A woman in a clothing store. She is smiling, looking at the camera, holding a black and white dress.

It's great to work with small businesses as we are able to motivate and inspire people that are genuinely building a livelihood for themselves and also others that they employ.

Everyone has a different story and background and we can draw on the experiences of each encounter to help the next person or business.

Lawrence Pigot, Melbourne Innovation Centre — Partners in Wellbeing, Business Advisory Services

I love engaging with small business owners and managers because they have shown remarkable resilience.

Small businesses have not only had to pick up the pieces and resume operations after being hit by the 2022 floods, but they also have had to deal with recurring floods, such as the recent January 2024 floods.

They demonstrate great agility as they are able to innovate to offer new products and services in order to adapt to changing business conditions resulting from natural disasters.

Sairah Hussain, Business Advisor, Australian Industry Group — Business Recovery Advisory Service

Small business people have a wonderful bravery where risk is not something to shy away from and failure along the way is not a catastrophe but a way to learn how to be successful.

Small business is the growth centre of an economy; whether it's at local, state or national level. Consider this: Myer, Atlassian and Uncle Tobys all started out as small businesses.

Having a thriving, sustainable small business sector is the incubator of our future employment and prosperity.

It is a privilege to work with this amazing segment of our community and to be able to make a contribution to the wellbeing of our towns, cities and nation.

Tim Farrah, Business Advisor, Australian Industry Group — Business Recovery Advisory Service

Whether it’s the personal touches, the creative flair, or a plucky spirit, there’s so much to admire about our small businesses that work so hard to thrive.

Let your love for our business community fuel your inspiration for growth and join in our upcoming workshops, to learn valuable strategies to enhance your business journey. Be guided through topics such as taking your business online, building resilience, cyber security and more.

For personalised guidance, don't miss the Small Business Bus rolling into your community – a mobile hub of expertise ready to assist you one-on-one. For more information, visit our Small Business Bus page.

If you prefer virtual support, join our virtual advice sessions for tailored assistance at your convenience. Let the love for small business guide your path to success and know that we're here to support every step of your journey. Book a spot with one of our virtual mentor sessions.