The Victorian Government, through Business Victoria, works with various organisations to deliver projects, events and programs aimed at helping businesses grow and succeed across the State. These organisations may receive grants or be engaged as delivery partner.

If you are a grant recipient or delivery partner, it important that you publicly acknowledge the Victorian Government in appropriate ways, such as displaying the Victoria State Government brandmark on relevant materials or including a verbal or written acknowledgment in communications.

The following information provides guidance to help you fulfill your communication obligations and acknowledgment responsibilities.

1. Branding

  • All supported projects have basic acknowledgment requirements, and some may have additional ones. Check your grant funding agreement or project contract to understand your specific responsibilities.
  • Use the Victoria State Government logo on all public materials that are related to your funded project or activity. Public materials include (but not limited to) websites, social media, outdoor advertisements, signage, reports and presentations.
  • Follow the guidelines for using the Victoria State Government logo to ensure proper display and branding consistency on all materials.
  • Submit all materials featuring the Victoria State Government logo to your Business Victoria contact for approval at least 5 business days before use.

2. Text and Verbal Acknowledgements

  • A text or verbal acknowledgement of the Victorian Government's support should be used in media releases, launch/event speeches and other promotional opportunities where a logo may not be possible.
  • Use the following wording in public speeches, interviews and any text-only promotions where a logo may not be applicable:
  • "[This project/organisation] is supported by the Victorian Government through Business Victoria."

3. Requests for Event Representation

  • If you need a State Government representative for your event or a quote for publicity, please email your Business Victoria contact at least 2 months in advance.
  • Share details about the event’s purpose, audience and the specific role you’d like the representative to play. This helps ensure the most suitable person is made available for your event.

4. Media Engagement

  • Let us know about any media plans related to the project or activity to ensure aligned messaging.
  • If you receive any unexpected media enquiries, reach out to your Business Victoria contact for support and guidance on how to respond.

5. Social Media Acknowledgements

  • When using social media to promote supported activities, please use the following hashtags and account handles:

Minimum size requirements

When used in print, the logo must not be any smaller than 10mm in height. Please note the image below is not actual size and is for reference only.

Victoria State Government logo 10 mm

When used on screen, the logo must not be any smaller than 60px in height. Please note the image below is not actual size and is for reference only.

Victoria State Government logo 60 pixels

Clear space requirements

To maintain the clarity and integrity of the brandmark, a minimum ‘clear space’ must be observed in all applications.

For print applications there must be clear space 50% of the height of the "V" in Victoria contained within the logo.

For screen applications there must be clear space 20% of the height of the "V" in Victoria contained within the logo.

Wherever possible, apply additional clear space beyond the minimum requirement.

Please note the image below is not actual size and is for reference only.

Victoria State Government print and screen logos

Size relationship

When using the Victoria State Government logo in a partnership or sponsorship context, careful consideration must be given to sizing and balance. The size relationship of the Victoria State Government brandmark and the organisations to be endorsed must visually appear balanced.

Victoria State Government and MCG logo

Logo colour options

To maintain the consistent use of the Victoria State Government brandmark only use the exact colour specifications outlined below.

Victoria State Government colour palette logo

Other logo use requirements

  • The logo elements cannot be split, resized or coloured individually.
  • No alterations or distortions can be made to the logo device.
  • The logo is not to be redrawn or hand duplicated.

7. Further support

For more information about how to use the Victoria State Government logo please check the Brand Victoria Guidelines.

If you have any other questions about using the logo or acknowledging Victorian Government support for your project, event, or activity, please email your Business Victoria contact.